Truth is the quantity and quality of protein in your meal is very important in building and repairing your muscles. Let's talk quantity first. The goal of protein consumption and lean muscle mass is to optimize muscle protein synthesis (the biological process by which muscle cells are regenerated). Studies show that consuming 25 to 30 grams of high quality protein at each meal is necessary to stimulate protein synthesis. Consequently, any meal in which you don't get a least 25 grams of protein does not start the rebuilding and repairing of your muscles.
Let's talk quality next. While plant based sources of protein are good, the best and highest quality of protein comes from dairy, meat, poultry, and fish. To better assess the quality of protein in various foods, analysts often use the protein efficiency ratio, or PER, a measure of a specific protein’s ability to promote growth.
Whey, the watery residue from milk after the formation of curds in the cheese-making process, ranks among the highest quality proteins based on PER calculations, according to “NSCA’s Guide to Sport and Exercise Nutrition.” Used widely in protein supplements, whey has a PER rating of 3 to 3.2 and digests rapidly, which paves the way for rapid uptake of the amino acids it contains by your muscles to begin protein synthesis.
That's why after over 20 years in the health and fitness industry, I'm proud to introduce my new brand of whey protein to you. It's called Protein My Whey. Each serving of Protein My Whey contains:
- 26 grams of muscle building whey protein
- No fat
- No cholesterol
- No sugar
- 1 gram of carbohydrates
- Lactose free
- Sweetened with Stevia